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Sharing AppsFlyer's Predefined Audience Segments with Kayzen
Sharing AppsFlyer's Predefined Audience Segments with Kayzen

AppsFlyer's Audiences tool enables advertisers to segment their users directly from the AppsFlyer platform to run retargeting campaigns.

Sachin Joglekar avatar
Written by Sachin Joglekar
Updated over a week ago

Use this guide to create an audience and its rulesets, connect and upload audiences on Kayzen.

For the audience creation, the client will need to go to 'Audiences'. And then either select an existing audience or create a new one:

Build it, and save and proceed:

Connect it to the partner, by either adding a partners connection or linking it to the relevant partner:

Press 'Add Partner Connection', the following pop up will appear. The client will need to select Kayzen, and insert the API key from you.

Press 'Link Connection', the following pop up will appear. Select Kayzen and choose an existing connection.

Please note, that the AppsFlyer Audience Builder might not be available by default to all AppsFlyer customers. Please contact your AppsFlyer representative if you can't find this feature in your interface.

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