Last Updated: May, 2023

You can find an extensive list of all targeting options available in this article.

If you want a quick walkthrough of the different options you can also check our onboarding materials:

Campaign General Overview

Campaign Budget Section - In Depth

Campaign Targeting Section - In Depth

You can find all of these details and much more in our inventory discovery dashboard, you find access to it at the left side menu.

If you want a quick guide to using inventory discovery please check our onboarding guide - Inventory Discovery Tool

The out of the box bidding algorithms are CPM, CPC, CPI.

To get beta access to our CPA and ROAS optimization please reach out to your Kayzen representative. Those optimizations are only available in beta and only available for Business and Enterprise customers.

You can setup campaigns based on all common mobile ad layouts.

Image (jpg, gif, png), native, HTML (e.g., animated banners, playables, MRAID), video (inc. rewarded video and end cards). Please refer to this article for more details.

You can run MRAID 1.0/2.0 compatible playables or rich media ads with Kayzen. We don't have a file size limitation for Playables that are served from a CDN or with our own ad serving infrastructure. However most exchanges recommend the payload size to be within 3-5Mb. Please reach out to your Kayzen representative if you are planning to run rich media / playable ads to ensure they meet the technical requirements.

The “learning budget” is dependent on your campaigns goals, campaign setup (platform, geo, creative type, target CPI/CPA) and can significantly vary.

One UA campaign typically needs at least 300 positive events (e.g., install, action) for the algorithm to have decent learnings to reach your goals.

If you want to know more about our CPI algorithm and how it relates to managing UA please check our onboarding article on this topic - CPI Algo Explained 🔓 (This article is restricted to users, make sure you are logged in through your browser when you click this link)

Yes, Kayzen offers comprehensive self-serve capabilities for retargeting campaigns, including audience creation and management and granular micro-bidding. Please refer to this retargeting guide with a detailed explanation of the whole process.

If you would like to run retargeting campaigns using our CPA algorithm please reach out to your Kayzen representative.

Yes. There are several ways of first-party data onboarding. You can upload *.CSV file with device ids directly through the UI, specify a URL to your audience or use audience API. More details here. Another way of sending the first-party audience to Kayzen is by using our default MMP and CDP integrations.

While creating custom audiences, you can segment them based on the key-value pairs you pass to Kayzen through an MMP integration or custom postbacks (it can be events, revenue, OS, country, etc.), you can also select the frequency and recency of the events, combine several key-value pairs using boolean logic or exclude selected events. More details on our granular audience segmentation capabilities can be found here.

Campaign delivery is dependent on many factors. This is our suggested checklist to go through in such cases:

For further questions please reach out to your Kayzen representative or support via our chat at Kayzen.

Adjust, AppsFlyer, TUNE, Kochava, SIngular. You can find integration guides here. We also support one-click integration of non-attributed events from your MMP, so you can use the data in your Kayzen account to make use of our self-attribution feature or create custom audiences using boolean logic. For a full list of all integrated partners, such as CDPs, DMPs, Cost Aggregation Analytics, and others, please check our documentation on third party integrations

Yes, via custom postbacks. Please refer to this integration guide.

MMP numbers show install or post-install events attributed by your MMP to Kayzen. Self-attributed numbers show the installs or post-install events Kayzen attributed to your campaigns using a self-attribution mechanism, similar to that of facebook, Google and other SANs (so called Self-Attributing Networks).

Hence, if you want to compare numbers on your Kayzen campaigns with those of your SAN campaigns this helps you establish an apples-to-apples comparison. Note that self-attribution numbers rely on device IDs and hence are only available for device ID traffic. The assisted numbers are expressed as percentages and show the relative difference between MMP and self-attributed numbers.

Numbers shown for any event under In-App events are not de-duplicated and due to that they might be higher than expected. All other metrics such as Impressions, Clicks and even Installs (default Install metric not the event selected from In-App section) are de-duplicated to show unique values.

Please refer to the instructions we have on each MMP supported integration - Integrations with Third Party Partners

In general, you will need to create an Order with the specific app to be promoted and this process will enable an specific API Key to be used during the integration process. More information on the articles attached above.

You should keep an eye on your account balance and make sure that it is sufficient at all times to deliver your campaigns. The moment your account balance drops to zero (or near zero) campaigns will automatically stop delivering. Your account balance will automatically be topped up when we receive outstanding payments for an invoice or security deposit note that has been issued to you. If your account runs low but there are no pending payments, ask your Kayzen representative to issue a security deposit note so that she can top up your account upon receiving the funds. Since this process may take a few days, make sure to plan ahead and ensure sufficient funding of your account for your spend levels at least one week into the future.

Yes. You can use our reporting API.

You should keep a close eye on your account balance. The real-time balance is visible in your Kayzen UI. The Admin of your account will receive a “low funds” email automatically from our system once your account falls below the balance of 1000 usd. However, note that depending on your daily spend levels this alert may come too late to enable you to top up the account timely enough to avoid running out of funds. Hence it is crucial you keep an eye on your balance yourself.

We always recommend Google Chrome, however the performance may vary using other browsers as well.

You should always, disable Ad-blocker from your browser to avoid any technical hitches while using Kayzen platform.

Kayzen support device ID’s either in raw or SHA1 encrypted.

Currently the bid shading feature is enabled for the following exchanges. Google ADX, Applovin, Chartboost, Unity, Fyber and Adcolony.