Introduction
We’re simplifying how tracker assets are handled for app campaigns by introducing automatic S2S (server-to-server) tracker conversion—a setup we recommend for more reliable and accurate tracking.
Using an S2S tracker setup offers several key benefits:
Minimizes click discrepancies with your MMP.
Reduces the likelihood of click fraud activities like click flooding.
Provides a smoother user experience and improved performance by enabling direct redirection to the Play Store or App Store.
Feature Details
1. Current vs S2S Tracker Setup
Previously:
Normal Setup: Requires users to enter both impression URL and click URL.
S2S Setup: Users had to manually:
Replace the click URL with the App Store/Play Store link.
Move the original click URL to the S2S Click URL field.
No changes for impression URL
2. What’s New? Automated S2S Conversion
Tracker Asset Creation:
When a user selects an app (not website) to create trackers for, the system now:
Auto-populates the Click URL field with the correct App Store/Play Store URL and relevant macros.
When a user adds the click URL, the system now:
Converts the original click URL into an S2S Click URL, following predefined formatting rules.
No changes for Impression URL.
Tracker Asset Edit:
The user has the option to convert a non-S2S click tracker setup to an S2S tracker setup with a single click.
When a user clicks on Convert to S2S URL button, the system now:
Converts the original click URL into S2S Click URL, following predefined formatting rules.
Note: The changes are applicable for apps where the system can identify the MMP.
3. The S2S conversion rules
Below is a summary of how click URLs are modified based on the app’s MMP. You can read more about S2S tracker setup here.
4. User Flexibility & Exceptions
Users can switch between S2S and normal setup at any time using a toggle.
If a user inputs a URL that is already in S2S format, no conversion is applied.
The system does not alter the setup for:
Web trackers
Deeplinks
Any custom setup links
Adjust branding links
Summary
With automatic S2S conversion built into the platform, setting up app trackers is now faster, easier, and less error-prone. This ensures better data tracking while giving users the flexibility to switch tracking modes as needed although we highly recommend using S2S tracker setup.