The performance of your marketing campaigns can be improved with accurate identification and categorisation of the websites. To facilitate this, we've introduced a refined categorisation system.

To optimise bidding strategies, categorised data is essential. By utilising vertical signals, ML models can make more intelligent bidding decisions, leading to higher conversions. Therefore, categorising your websites under specific verticals and sub-verticals will enable you with increased potential performance impact.

You will be required to categorise any new website that you add under specific verticals and sub-verticals that best describes the content on your website.

Note that all your previously added websites have been already categorised.

2. Once you've entered the URL, carefully select the Vertical and Sub-Vertical that best aligns with the content on your website.

You can refer to this page for the complete list of Verticals and Sub Verticals that are available for selection.

The same categorisation details for your website will be displayed during campaign creation.

Note: If you need to change the vertical or sub-vertical, you can make the necessary adjustments in the advertiser settings if you have an admin account as shown here or request your admin.

For any clarifications or assistance, please reach out to your Customer Success Manager.

We would be enhancing this feature in the future. Stay tuned for more updates.