Last Updated: October, 2024
This article will guide you to create an order. To set up and run campaigns on Kayzen, an order needs to be created first. With this article, you will understand the flow of order creation and how it is mapped to your apps and campaigns.
Steps to create an Order
Creating an order in Kayzen helps you organize your campaigns into groups and set budget and impression caps for all campaigns in that group. Any parameters set at the order level will apply as defaults for all campaigns created under that order..
Order Details
Order Name: It is recommended to create an order by country and OS. For example, FR_iOS.
Status: By default, an order is set as active. If you want to pause all campaigns under this order you can uncheck this option.
My App or Website: Order needs to be mapped to either an app or a website that you wish to promote. If you wish to promote an app, add the app bundle id and all relevant information will be auto-filled. To get App Bundle IDs you can visit Google Play store and/or Apple App store.
Example:
App IDs for Android Apps: The ID in the Google Play store is right after the "?id=" part of an app's URL.
Bundle IDs for iOS Apps: The ID in the iTunes App store is right after the “id” part of the app’s URL.
If you wish to promote a website, please add the domain of the website. Please note the following
The ad domain must match the top-level domain for the advertiser landing page
Ad domains must be passed with no additional sub-domains, paths, or characters: Eg king.com
Ad domains should match the landing page URL and should redirect to a working url
Please do not add click url in this field. Click url should be added as part of Creative and not website domain
Note:
You can have only one app/website linked to an order.
In Kayzen, an app of different OS (Android or iOS) is considered as a separate App. You will have to create two orders: one for Android App and one for iOS App.
You can create multiple orders for the same app. For example, assuming you are creating the order for your GamingApp on Android, you can create a separate order for France, Germany and the United States for the same gaming app. Or you can create a separate order for user acquisition vs. retargeting campaigns.
Note: For certain customer profiles, it is mandatory to add vertical and subvertical details during order creation. Accurately categorizing your campaigns using verticals and subverticals we can enhance the effectiveness of your campaigns and achieve the desired business objectives.
You can refer to this article to learn more about verticals, subverticals, and proper mapping for your websites.
Budget
Budget Capping: Order budget capping (daily or total budget) will take higher precedence than campaign level. If your order has reached the daily budget (sum of all campaigns’ spend under that order), all the campaigns under the order will stop serving, irrespective of the budget still available at the campaign level. Note: order-level budget capping does not influence budget pacing logic on the campaign level.
Optimization
Impression Capping: It is recommended to implement impression capping at the order level, this can control audience fatigue. Example: you can end up targeting the same user with different creative types across various placements and campaigns. Hence, having an impression cap at the order level gives you control over how many impressions the user should see across all the campaigns under the same order.
Note: “Do not show ads to the users who install the app” selection means that your campaigns will not be shown to the user who has already installed the app by Kayzen-driven installs. However, we recommend to always additionally use a suppression list on your user acquisition campaigns as the below setting only takes care of installs generated from the campaigns on Kayzen, not other paid or organic sources.
Schedule
In the "Schedule" section of the order creation process, you can set the start and end dates and times for your campaigns to run. This ensures that your campaigns will only run during the specified period.
Targeting
Country: Here you can select the country where you want to run the campaigns under this order. By default, all countries are selected.
Platform: Here you can see the OS you are targeting (in case of App Object) or you select which platform you want to target such as iOS, Android (in case of Site Object).
You can further make granular targeting with OS versions in 3 different waysAll: target all versions includes unknown OS versions
Range: target a range of versions such as iOS 10 - iOS 15. Choose ‘Latest’ as the max version if you want to always target the most up-to-date version.
Specific: target specific versions
Important points to consider
The daily budget and/or total budget at the campaign level cannot be higher than its order daily budget and/or total budget.
Impression capping, Country and OS versions set in an order act as default settings in your campaigns under that order. You can edit them as per your preferences at the campaign level. Example: Assuming you create an order for country France and OS Android, as it is easy to optimize your campaigns by country. By default on all of the campaigns under this order the country France and OS Android will be selected.
Deleting an order will delete all the campaigns associated with that order.
