Introduction:
This document aims to explain the significance of accurately categorising websites under specific verticals and sub-verticals.
To optimise bidding strategies, categorised data is essential. By utilising vertical signals, ML models can make more intelligent bidding decisions, leading to higher conversions. Therefore, categorising your websites will enable you with increased potential performance impact of your campaigns.
Here are the list of verticals and sub-verticals available for assigning to your Website along with their description.
Vertical | Description of Vertical | Sub Vertical | Description of Sub Vertical | Relevant IAB Category |
Click to Call | Click to Call refers to advertising campaigns that encourage users to directly call a business or service provider by clicking on an ad. | ACA | This sub-vertical represents products and services related to the Affordable Care Act. | IAB13-6 Insurance |
Click to Call | -Same as above- | Medicare | This sub-vertical represents products and services related to the Medicare health insurance program in the US for people 65+ and those with disabilities. | IAB13-6 Insurance |
Click to Call | -Same as above- | Medicaid | This sub-vertical represents products and services related to Medicaid for low-income individuals and families in the US. | IAB13-6 Insurance |
Lead Generation | Lead generation is the process of identifying and capturing potential customers, known as leads, who may be interested in a company's product or services. | Finance | This sub-vertical represents financial products and services related to personal finance such as Budgeting and financial planning, Retirement planning, Investing and Tax preparation. | IAB13 Personal Finance |
Lead Generation | -Same as above- | Debt | This sub-vertical represents financial products and services related specifically to credit, debt, and loans. | IAB13-2 Credit/Debt & Loans |
Lead Generation | -Same as above- | Insurance | This sub-vertical represents advertising content specifically related to insurance products and services. | IAB13-6 Insurance |
Lead Generation | -Same as above- | Home Improvement | This sub-vertical represents products and services related to home improvement, appliances, Furniture & Home Goods, Gardening and Home Repair. | IAB10 - Home & Garden |
eCommerce | E-commerce is the selling of goods and services online. | Beauty | This sub-vertical represents products and services related to beauty and personal care such as Cosmetics, Skincare, Haircare, Fragrances, Makeup, Nail care, Personal grooming..etc. | IAB18-1 Beauty |
eCommerce | -Same as above- | Infection Treatment | This sub-vertical represents products and services related to the medical interventions and strategies used to combat and eliminate infections caused by various microorganisms, such as bacteria, viruses, fungi, or parasites. | IAB7 Health & Fitness
Select the secondary IAB category that best describes the product category. |
eCommerce | -Same as above- | Weight Loss | This sub-vertical represents products and services related to weight loss such as Diet plans, Weight loss supplements, Fitness programs, Weight loss surgery...etc. | IAB7-44 Weight Loss |
eCommerce | -Same as above- | Health Supplements | This sub-vertical represents products and services related to nutrition and healthy eating such as Vitamins and supplements, Healthy food recipes, Meal Replacement Shakes, Weight management...etc. | IAB7-32 Nutrition |
eCommerce | -Same as above- | Diabetes Treatment | This sub-vertical represents products and services related to diabetes. | IAB7-20 Diabetes |
eCommerce | -Same as above- | Pain Relief | This sub-vertical represents products and services related to chronic pain management such as Pain management techniques and therapies, Pain medication and treatments. | IAB7-14 Chronic Pain |
eCommerce | -Same as above- | Gadgets | This sub-vertical represents a broad category of products and services related to tech shopping. and retail. | IAB22 Shopping |
eCommerce | -Same as above- | CBD Products | This sub-vertical represents products and services related to alternative medicines and complementary therapies such as Acupuncture, Ayurveda, Chiropractic care, Homeopathy, Herbal remedies...etc. | IAB7-5 Alternative Medicine |
eCommerce | -Same as above- | Sexual Wellness | This sub-vertical represents content related to sexuality, sexual health, and related topics. | IAB7-39 Sexuality |
Search Arbitrage | Search arbitrage vertical is the practice of buying products on one platform and reselling them on another for a profit. | NA | It is not required to select a sub-vertical in this case. | Select the primary & secondary IAB category that best describes the product category. |
Others | Any other vertical that cannot be represented by the vertical list above. | NA | For products not listed above, you can select “Others”. It is not required to select a sub-vertical in this case. Reach out to your Customer Success Manager to discuss your specific needs. | Select the primary & secondary IAB category that best describes the product category. |