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Ad Exchange Dossier

An introduction to all Ad Exchanges accessible through Kayzen.

Written by Tomás Yacachury

Last Updated: September, 2026

Kayzen is integrated with multiple Ad Exchanges, each of them adding value to our overall supply offering. Some of these ad exchange may be more known to you than other, so in order to ensure you don't miss on any opportunities, the following article will provide a brief introduction to each ad exchange currently integrated with Kayzen.

For each ad exchange, we will cover the following:

Website - Company's Website

In-App Inventory - Does the ad exchange provide access to in-app inventory?

MWeb Inventory - Does the ad exchange provide access to mobile web inventory

CTV Inventory - Does the ad exchange provide access to CTV inventory

Ad formats - Which ad formats are accessible through the ad exchange?

Mediation Platform - Does the ad exchange have an associated Ad Mediation platform?

Ad Network - Does the ad exchange have an associated Ad Network?

Publisher Connection Type - How is the ad exchange connected to its publishers?

Resold inventory - Does the ad exchange provide resold inventory? (not necessarily 100%)

Deals - Does the Ad Exchange support Preferred Deals and/or PMPs?

If you want to dig deeper into more advanced differences between these ad exchanges, we recommend you to explore the following articles:

Full-Screen Creative Experiences by Exchange
An Introduction to Supply Path Optimization

Ad Exchanges

Adjoe Exchange

As part of the Applike Group, Adjoe Exchange provides direct, fee-free access to games from its publishers Sunday Games and JustDice, such as Cat Escape or Cash Empire.

Website: https://adjoe.io/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: -

Ad Network: Adjoe

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

AdSolut Exchange

An Indian based supply side platform, AdSolut Exchange provides direct, efficient access to top mobile OTT apps in the APAC market.

Website: https://www.adsolut.in/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: Yes

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: SDK

Resold inventory: No

Deals: Yes

Amazon Exchange

Amazon Publisher Services provides direct access to top app publishers, with a 10% supply side fee (industry average estimated at 20%), providing a very efficient supply path to many publishers.

Website: https://aps.amazon.com/aps/index.html

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

Awmani Exchange

Singapore based Awmani Exchange provides access to top mobile inventory globally.

Website: https://www.awmani.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: S2S

Resold inventory: Yes

Deals: No

BidMachine (Appodeal)

BidMachine, the programmatic ad exchange of Appodeal, provides an in-app bidding solution for publishers, reflecting as direct SDK-based supply for advertisers.

Website: https://bidmachine.io/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: Appodeal Mediation

Ad Network: -

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

BidSwitch

BidSwitch is not an ad exchange per se, but rather acts as an aggregator of ad exchanges. A platform designed to facilitate tapping into multiple ad exchanges without necessarily integrating directly with each of them, in exchange for an 8% supply side fee.

Kayzen leverages BidSwitch to integrate with multiple ad exchanges without needing to go through a direct integration, such as Anzu, Improved Digital, Magnite Springserve and Equativ. To learn more about the Ad Exchanges integrated through BidSwitch, check out the BidSwitch Exchanges section at the bottom of the articles.

Website: https://www.bidswitch.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: -

Resold inventory: Yes (100%)

Deals: Yes

Bigo Ads

Bigo Ads is the programmatic exchange of BIGO, monetizing its own apps (Likee, imo) alongside third-party in-app inventory, through its own SDK. Bigo's supply is video-heavy, split across Interstitial, Rewarded, and Native Video formats.

Website: https://forbusiness.bigo.sg/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner,Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: Bigo Ads

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

Chartboost Exchange

Chartboost was acquired by LoopMe in December 2024, strengthening LoopMe's direct SDK network and publisher relationships across mobile gaming. It continues to provide direct SDK access to premium gaming publishers, now alongside LoopMe's CTV Inventory.

Website: https://www.chartboost.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: Yes

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: Chartboost Mediation

Ad Network: Chartboost

Publisher Connection Type: SDK

Resold inventory: No

Deals: Yes

Digital Turbine Exchange (Fyber)

Digital Turbine Exchange remains as one of the few SDK-based mobile platforms that is exclusively an Ad Exchange, i.e. not having an associated Ad Network, providing a higher level of neutrality than other players in the industry. Provides direct-SDK access to multiple top app publishers.

Website: https://www.digitalturbine.com/dt-exchange/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: DT Fairbid

Ad Network: -

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

Google Ad Exchange

The largest ad exchange in the programmatic space, Google Ad Exchange provides direct SDK access to inventory across multiple countries, formats and platforms.

Website: https://admob.google.com/home/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: Google AdMob

Ad Network: -

Publisher Connection Type: SDK

Resold inventory: No

Deals: Yes

InMobi Exchange

Indian based InMobi Exchange provides direct-SDK access to some of top app and CTV publishers, with a strong SDK footprint globally.

Website: https://www.inmobi.com/exchange

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: Yes

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: InMobi

Publisher Connection Type: SDK

Resold inventory: No

Deals: Yes

IronSource Exchange

IronSource exchange guarantees full direct-SDK access to all impression opportunities for publishers leveraging Unity LevelPlay as its mediation platform.

Website: https://www.is.com/ironsource-exchange/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: Unity LevelPlay

Ad Network: IronSource

Publisher Connection Type: SDK

Resold inventory: No

Deals: Yes

Magnite DV+ (Rubicon)

Previously known as Rubicon, Magnite DV+ is Magnite's programmatic exchange. Magnite provides ease of access to multiple ad exchanges and publishers, with a robust deal setup functionality. This supply is available directly to Kayzen.

Springserve, which is Magnite’s CTV ad server has an extensive CTV footprint - this inventory is available to Kayzen via Bidswitch and can be targeted in the Kayzen UI by selecting the exchange name - Magnite CTV - Bidswitch.

Website: https://www.magnite.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes (For CTV Supply select Magnite CTV - Bidswitch in the UI)

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: S2S

Resold inventory: Yes

Deals: Yes

Nimbus Exchange

Nimbus exchange is a unique exchange which sits outside of traditional mediation platforms, providing full SDK-based access to all impression opportunities on top publishers such as Rovio, Scopely and Big Fish Games, with supply side fees between 2%-5%, the most competitive in the market.

Website: https://www.adsbynimbus.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

Opera Ads

Opera Ads is Opera's in-house ad exchange, monetizing its own browser properties (Speed Dial, browser UI placements) as well as third-party mobile publishers, providing direct SDK access to Mobile In-App and Mobile Web inventory.

Website: https://www.opera.com/ads

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: Opera Ads

Publisher Connection Type: SDK / S2S

Resold inventory: Yes

Deals: Yes

PubMatic

PubMatic is one of the largest independent sell-side platforms globally providing programmatic access to premium publisher inventory across Mobile App, Mobile Web, and CTV.

Website: https://pubmatic.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: PubMatic Activate

Publisher Connection Type: SDK / S2S

Resold inventory: Yes

Deals: Yes

Verve Brand+ (Smaato Exchange)

Combining both SDK-based and S2S-based connections to publishers, Smaato provides access to an extensive list of app and CTV publishers.

Smaato is part of Verve Group.

Website: https://www.smaato.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: SDK / S2S

Resold inventory: Yes

Deals: Yes

Unity Exchange

After Unity's acquisition of IronSource, Unity exchange also guarantees full direct-SDK access to all impression opportunities for publishers leveraging Unity LevelPlay as its mediation platform.

Also, as one of the top game development engines, Unity Exchange provides access to a long tail of games developed with the Unity Engine.

Website: https://unity.com/products/unity-ads

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: Unity LevelPlay

Ad Network: Unity Ads

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

Taboola

Taboola is a global content discovery platform providing native advertising inventory across premium publisher sites. Their signature format is the Mobile Web Recommendation Widget appearing below articles, and they are also growing native supply on Mobile In-App.

Website: https://www.taboola.com/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: No

Ad formats: Native & Banner

Mediation Platform: -

Ad Network: Taboola

Publisher Connection Type: S2S

Resold inventory: No

Deals: Yes

Verve Performance+ (PubNative)

Combining SDK-based and S2S-based direct connections to publishers, as well as resold inventory, Verve Group provides access to multiple app publishers.

Website: https://verve.com/dsps/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes

Ad formats: Banner, Native, Interstitial, Rewarded

Mediation Platform: -

Ad Network: -

Publisher Connection Type: SDK / S2S

Resold inventory: Yes

Deals: No

Vungle Exchange

Vungle is Liftoff's programmatic exchange, providing direct-SDK access to multiple apps globally.

Website: https://liftoff.io/exchange/

Mobile In-App Inventory: Yes

Mobile Web Inventory: No

CTV Inventory: No

Ad formats: Banner, Interstitial, Rewarded

Mediation Platform: -

Ad Network: Liftoff Direct

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

Yandex Exchange

Yandex is a leading programmatic exchange in Europe, with a strong focus on the CIS region. Combining its O&O inventory with direct 3rd party app and web publishers, Yandex provide unparalleled access to users in the CIS region and worldwide.

Website: https://ads.yandex.com/dsp/

Mobile In-App Inventory: Yes

Mobile Web Inventory: Yes

CTV Inventory: Yes

Ad formats: Banner, Interstitial, Rewarded, Native

Mediation Platform: -

Ad Network: Yandex Ad Network

Publisher Connection Type: SDK

Resold inventory: No

Deals: No

BidSwitch Exchanges

The following are some of the ad exchanges available by targeting BidSwitch as an ad exchange in the Kayzen platform:

  • The Media Grid

  • TripleLift

  • Emodo

  • LoopMe

  • YieldMo

  • Index Exchange

  • + 50 more!

While there are multiple Ad Exchanges integrated through BidSwitch, some of these have been split into separate exchanges within the Kayzen platform for more specific targeting:

  • PubMatic - BidSwitch

  • Improve Digital - BidSwitch

  • AdMixer - BidSwitch

  • Equativ - Bidswitch

  • Anzu - Bidswitch

  • Magnite CTV - Bidswitch

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