Exchange

Applovin

The exchange that sent the ad request

Placement ID

23-5e711276fbcf9a063683a0

Exchange ID followed by the specific app ID.
​Note: This format has been used to enable you to use the list directly in campaign targeting when required

Publisher Domain

sunactive.com

Domain of the app or mobile website

Publisher Name

Dadoo

Name of the publisher of the app or mobile website

App Bundle

"448912087" for iOS,
"com.saga.sweet" for Android

The application bundle or package name

App Name

Merge Sudoku

App name of the publisher app

Publisher Display Manager

mopub

The name of ad mediation partner, SDK technology, or player responsible for rendering ad (typically in the case of video or mobile)

Creative Type

Video, Image

The creative type of the bid request

Ad Format

Banner, Interstitial, Rewarded, Native

The Ad format for the bid request. It is based on the creative type, the ad size and the rewarded flag available in the ad request.

Banner is Image or HTML creative type of non-interstitial size.

Interstitial is Image, HTML or Video creative type of interstitial size.

Rewarded is HTML or Video creative type that are of Rewarded type.

Native is for native creative.

Accepts JS

True, False

True if the ad request accepts JS ads and False if it doesn't

Is Interstitial

True, False

True Indicates if the ad is interstitial/full screen and False when it is not

Is Playable

True, False

True if the ad request supports playable ads and False when it doesn't

Is Rewarded

True, False

True if the ad slot is a rewarded type and False for non-rewarded ads

Is Secure

True, False

True if the request requires secure creative assets and False when it is not required

Ad Size

320x480, 300x250

Size of the ad request in the format Width x Height. Native creative types have 0x0 ad size.

Banner Position

Above the Fold, Full Screen

Position of the banner ad

Video Max Duration (sec)

30, 60

Maximum duration of the video in seconds

Video Min Duration (sec)

15, 5

Minimum duration of the video in seconds

Video Position

Above the Fold, Full Screen

Position of the video ads

Video Linearity

In-Stream, Overlay, Any

Indicates the type of ad impression. In-stream indicates that the user is shown an ad either pre or post the content. Overlay refers to ads that are shown on top of the content. "Any" refers to either kind of ads in the bid response. You can refer to "Is Rewarded" to further differentiate In-stream between skippable and not.

VAST Protocol

VAST 2.0, VAST 3.0, VAST 3.0 Wrapper

Supported video bid response protocols in the bid request. The VAST creatives should match the VAST protocol in the bid request

Auction Type

First Price, Second Price

Refers to the auction type as indicated by the exchange for this bid request

Traffic Type

App, Mobile web

Indicates if the ad request is from a mobile app or mobile website

Session Depth

0, 3

Refers to the number of ads a user has seen in the current session. The first ad request generated for the user is referred to as session depth 0. Each subsequent ad request increases count by 1. Currently supported by limited exchanges

Has Bid Floor

True, False

True if the ad request has a bid floor value. False when it is not available.
​Note: It is recommended to use this flag when observing the metrics on avg. bid floor or any other dimension related to bid floor

IAB App Category

Video & Computer Games

IAB content categories of the app

Smart App Categories

Casual Games

First level of App categorization on the Kayzen platform that can provide users with enhanced targeting and app intelligence possibilities

Genre

Arcade

Second level of app categorization

Subgenre

Word

Third level of app categorization

Blocked Advertisers

dadoo.com

Blocked advertiser domains as provided in the bid requests. Any ad from this domain is ineligible and hence, blocked from serving on the bid request.

Note: The auctions field counts the number of times this advertiser is mentioned in the badv field of the bid requests.

Blocked Apps

com.puzzle.sudoku

Apps blocked as specified by the app publisher in the bid requests. Any ad from this app is ineligible and hence, blocked from serving on the bid request.

Note: The auctions field counts the number of times this app is mentioned in the bapp field of the bid requests.

Blocked Categories

Wine

Blocked advertiser categories using the IAB defined categories. Any ad with this category is ineligible and hence, blocked from serving on the bid request.

Note: The auctions field counts the number of times this category is mentioned in the bcat field of the bid requests.

Has Device ID

True, False

Ad requests that have the device identifier available

Connection Type

cellular, wifi

Network connection type of the mobile device

Device Make

Samsung, Apple

Make of the mobile device also known as brand or manufacturer

Device Model

iPhone 7, SM-G96OU

The specific technical model name of the mobile device

Device Type

Phone, Tablet

The general type of the mobile device. Ex. Phone, Tablet

OS

Android, iOS

Operating system of the mobile device

OS version

Android-9.0 (Pie)
iOS-13.3

OS version of the mobile device

Carrier

Verizon Wireless, T-Mobile

The carrier used by the mobile device

Device Language

en, ru

The language of the mobile device that the user has configured

Country

France, Germany

Country of the user using the mobile device

City

Moscow, Berlin

Indicates the city of the user as identified by our third party vendor

SKAdNetwork supported

Yes, No, Malformed

Yes indicates that the ad request contains both the SKAdnet object and Kayzen SKAdNet id, No when the SKAdnet object is absent and Malformed when the the SKAdnet object is present but the Kayzen SKAdnet id is Absent

SKAdN Version

1.0, 2.0, 2.1, 2.2

The SKAdN version that is supported

ATT status

0, 1, 2, 3

This is the value that is returned when the user authorizes access to app-related data that can be used for tracking the user or the device.
0 = not-determined, 1 = restricted, 2 = denied and 3 = authorized

IDFV available

Yes, No

IDFV is an id that uniquely identifies a device to the publisher.
​Yes indicates that the ad request has a IDFV value present and No when it is not

Age Range

25-34
35-44

The age of the user

Gender

Male, Female

Gender of the user

Limit Ad Tracking

Unrestricted tracking, Restricted tracking

Used by ad viewers to limit the collection of information on the mobile devices. Tracking is restricted by turning on the limit ad tracking option on the Android or ios devices.

Unrestricted tracking indicates that user has not turned on the restriction.

Restricted tracking indicates that user has turned on the restriction.

GDPR

Yes, No

Yes indicates that the ad request is subject to GDPR regulation and No when it is not

Has Consent

True, False

True indicates that the user has provided consent to the processing of personal data relating to him or her. False when the consent is unavailable

Has DNT

True, False

Standard "Do Not Track" flag as indicated by the app user. "Has DNT" set to True indicates that user doesn't wish to be tracked and False indicates that the user can be tracked

COPPA

Yes, No

Yes indicates that the ad request is child related and No when it is not