Here are a glossary of the different dimensions that are available in the Kayzen's Inventory Discovery & Analytics tool.
Refer here for a detailed explanation on the tool usage.
Dimensions related to inventory source
The exchange that sent the ad request
Exchange ID followed by the specific app ID.
Domain of the app or mobile website
Name of the publisher of the app or mobile website
"448912087" for iOS,
The application bundle or package name
App name of the publisher app
Publisher Display Manager
The name of ad mediation partner, SDK technology, or player responsible for rendering ad (typically in the case of video or mobile)
Dimensions related to creatives
The creative type of the bid request
Banner, Interstitial, Rewarded, Native
The Ad format for the bid request. It is based on the creative type, the ad size and the rewarded flag available in the ad request.
Banner is Image or HTML creative type of non-interstitial size.
Interstitial is Image, HTML or Video creative type of interstitial size.
Rewarded is HTML or Video creative type that are of Rewarded type.
Native is for native creative.
True if the ad request accepts JS ads and False if it doesn't
True Indicates if the ad is interstitial/full screen and False when it is not
True if the ad request supports playable ads and False when it doesn't
True if the ad slot is a rewarded type and False for non-rewarded ads
True if the request requires secure creative assets and False when it is not required
Size of the ad request in the format Width x Height. Native creative types have 0x0 ad size.
Above the Fold, Full Screen
Position of the banner ad
Video Max Duration (sec)
Maximum duration of the video in seconds
Video Min Duration (sec)
Minimum duration of the video in seconds
Above the Fold, Full Screen
Position of the video ads
In-Stream, Overlay, Any
Indicates the type of ad impression. In-stream indicates that the user is shown an ad either pre or post the content. Overlay refers to ads that are shown on top of the content. "Any" refers to either kind of ads in the bid response. You can refer to "Is Rewarded" to further differentiate In-stream between skippable and not.
VAST 2.0, VAST 3.0, VAST 3.0 Wrapper
Supported video bid response protocols in the bid request. The VAST creatives should match the VAST protocol in the bid request
First Price, Second Price
Refers to the auction type as indicated by the exchange for this bid request
App, Mobile web
Indicates if the ad request is from a mobile app or mobile website
Refers to the number of ads a user has seen in the current session. The first ad request generated for the user is referred to as session depth 0. Each subsequent ad request increases count by 1. Currently supported by limited exchanges
Has Bid Floor
True if the ad request has a bid floor value. False when it is not available.
IAB App Category
Video & Computer Games
IAB content categories of the app
Smart App Categories
First level of App categorization on the Kayzen platform that can provide users with enhanced targeting and app intelligence possibilities
Second level of app categorization
Third level of app categorization
Blocked advertiser domains as provided in the bid requests. Any ad from this domain is ineligible and hence, blocked from serving on the bid request.
Note: The auctions field counts the number of times this advertiser is mentioned in the badv field of the bid requests.
Apps blocked as specified by the app publisher in the bid requests. Any ad from this app is ineligible and hence, blocked from serving on the bid request.
Note: The auctions field counts the number of times this app is mentioned in the bapp field of the bid requests.
Blocked advertiser categories using the IAB defined categories. Any ad with this category is ineligible and hence, blocked from serving on the bid request.
Note: The auctions field counts the number of times this category is mentioned in the bcat field of the bid requests.
Dimensions related to device
Has Device ID
Ad requests that have the device identifier available
Network connection type of the mobile device
Make of the mobile device also known as brand or manufacturer
iPhone 7, SM-G96OU
The specific technical model name of the mobile device
The general type of the mobile device. Ex. Phone, Tablet
Operating system of the mobile device
OS version of the mobile device
Verizon Wireless, T-Mobile
The carrier used by the mobile device
The language of the mobile device that the user has configured
Dimensions related to user geo
Country of the user using the mobile device
Indicates the city of the user as identified by our third party vendor
Dimensions related to SkAdNetwork
Yes, No, Malformed
Yes indicates that the ad request contains both the SKAdnet object and Kayzen SKAdNet id, No when the SKAdnet object is absent and Malformed when the the SKAdnet object is present but the Kayzen SKAdnet id is Absent
1.0, 2.0, 2.1, 2.2
The SKAdN version that is supported
0, 1, 2, 3
This is the value that is returned when the user authorizes access to app-related data that can be used for tracking the user or the device.
IDFV is an id that uniquely identifies a device to the publisher.
Dimensions related to the user
The age of the user
Gender of the user
Dimensions related to the user privacy
Limit Ad Tracking
Unrestricted tracking, Restricted tracking
Used by ad viewers to limit the collection of information on the mobile devices. Tracking is restricted by turning on the limit ad tracking option on the Android or ios devices.
Unrestricted tracking indicates that user has not turned on the restriction.
Restricted tracking indicates that user has turned on the restriction.
Yes indicates that the ad request is subject to GDPR regulation and No when it is not
True indicates that the user has provided consent to the processing of personal data relating to him or her. False when the consent is unavailable
Standard "Do Not Track" flag as indicated by the app user. "Has DNT" set to True indicates that user doesn't wish to be tracked and False indicates that the user can be tracked
Yes indicates that the ad request is child related and No when it is not