Creative Types and ad formats

Guide to serving the right creative type in the right ad format.

Justin Nield avatar
Written by Justin Nield
Updated over a week ago

Last Updated: April, 2024

Creative Type served in Ad-format

Most ad formats support multiple creative types, offering a versatile canvas to promote any product or service.










*The creative type “native” consists of text, app icon, image, and CTA.

It is configured by the publisher to dynamically fit the style of the content.

**In some exchanges we can bid for banner and MREC with Native assets.

Native Ads - Both ad format and a Creative Type

Native ads fit seamlessly into the look/feel of non-advertising content units, which improves engagement and overall user experience. These ads complement the form, design, and function of their environment, delivering a less intrusive user experience as a result.

Image Ads

Images are simple and easy to produce. They can be static or animated as GIFs.


The Interactive HTML aims to deliver an engaging interactive user experience, while also offering the benefit of gathering users responses to questions, as well as Device ID when accessible.

Designed to be Responsive across all devices and orientations. It is recommended to run on Fullscreen formats such as Rewarded and Interstitial as they naturally provide higher engagement levels.

Video Ads

Video is the “bread & butter” of advertising and comes in all shapes and sizes. These come in various sizes and duration, catering to a wide range of ad formats. Amongst these are Interstitial and Rewarded ad placements, which ensure high viewability and click-through rates (CTR), resulting in higher engagement with the advertised product.

Video creatives follow the VAST protocol, a standard defined by the IAB to ensure seamless communication between ad servers and video players when serving video ads.

Creative Content Guidelines

Advertisers may run ads that contain the following content, or that promote the following categories of products and services, only if it is permitted by exchanges in the targeted markets.

See: Ad Moderation Guidelines Centre

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