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List Of IAB Categories

Discover the various IAB categories used in digital advertising campaigns through this article.

Ashish thakur avatar
Written by Ashish thakur
Updated over 8 months ago

Last update: March, 2024

Explore the breadth of IAB categories that structure the digital advertising ecosystem. This detailed list encompasses everything from Arts & Entertainment to Automotive, offering a deep dive into the categories that define audience interests and advertising strategies. Understanding these categories will enhance your campaign targeting and alignment with audience preferences.

Value

CATEGORY NAME

IAB1

Arts & Entertainment

IAB1-1

Books & Literature

IAB1-2

Celebrity Fan/Gossip

IAB1-3

Fine Art

IAB1-4

Humor

IAB1-5

Movies

IAB1-6

Music

IAB1-7

Television

IAB2

Automotive

IAB2-1

Auto Parts

IAB2-2

Auto Repair

IAB2-3

Buying/Selling Cars

IAB2-4

Car Culture

IAB2-5

Certified Pre-Owned

IAB2-6

Convertible

IAB2-7

Coupe

IAB2-8

Crossover

IAB2-9

Diesel

IAB2-10

Electric Vehicle

IAB2-11

Hatchback

IAB2-12

Hybrid

IAB2-13

Luxury

IAB2-14

MiniVan

IAB2-15

Mororcycles

IAB2-16

Off-Road Vehicles

IAB2-17

Performance Vehicles

IAB2-18

Pickup

IAB2-19

Road-Side Assistance

IAB2-20

Sedan

IAB2-21

Trucks & Accessories

IAB2-22

Vintage Cars

IAB2-23

Wagon

IAB3

Business

IAB3-1

Advertising

IAB3-2

Agriculture

IAB3-3

Biotech/Biomedical

IAB3-4

Business Software

IAB3-5

Construction

IAB3-6

Forestry

IAB3-7

Government

IAB3-8

Green Solutions

IAB3-9

Human Resources

IAB3-10

Logistics

IAB3-11

Marketing

IAB3-12

Metals

IAB4

Careers

IAB4-1

Career Planning

IAB4-2

College

IAB4-3

Financial Aid

IAB4-4

Job Fairs

IAB4-5

Job Search

IAB4-6

Resume Writing/Advice

IAB4-7

Nursing

IAB4-8

Scholarships

IAB4-9

Telecommuting

IAB4-10

U.S. Military

IAB4-11

Career Advice

IAB5

Education

IAB5-1

7-12 Education

IAB5-2

Adult Education

IAB5-3

Art History

IAB5-4

College Administration

IAB5-5

College Life

IAB5-6

Distance Learning

IAB5-7

English as a 2nd Language

IAB5-8

Language Learning

IAB5-9

Graduate School

IAB5-10

Homeschooling

IAB5-11

Homework/Study Tips

IAB5-12

K-6 Educators

IAB5-13

Private School

IAB5-14

Special Education

IAB5-15

Studying Business

IAB6

Family & Parenting

IAB6-1

Adoption

IAB6-2

Babies & Toddlers

IAB6-3

Daycare/Pre School

IAB6-4

Family Internet

IAB6-5

Parenting - K-6 Kids

IAB6-6

Parenting teens

IAB6-7

Pregnancy

IAB6-8

Special Needs Kids

IAB6-9

Eldercare

IAB7

Health & Fitness

IAB7-1

Exercise

IAB7-2

A.D.D.

IAB7-3

AIDS/HIV

IAB7-4

Allergies

IAB7-5

Alternative Medicine

IAB7-6

Arthritis

IAB7-7

Asthma

IAB7-8

Autism/PDD

IAB7-9

Bipolar Disorder

IAB7-10

Brain Tumor

IAB7-11

Cancer

IAB7-12

Cholesterol

IAB7-13

Chronic Fatigue Syndrome

IAB7-14

Chronic Pain

IAB7-15

Cold & Flu

IAB7-16

Deafness

IAB7-17

Dental Care

IAB7-18

Depression

IAB7-19

Dermatology

IAB7-20

Diabetes

IAB7-21

Epilepsy

IAB7-22

GERD/Acid Reflux

IAB7-23

Headaches/Migraines

IAB7-24

Heart Disease

IAB7-25

Herbs for Health

IAB7-26

Holistic Healing

IAB7-27

IBS/Crohn’s Disease

IAB7-28

Incest/Abuse Support

IAB7-29

Incontinence

IAB7-30

Infertility

IAB7-31

Men’s Health

IAB7-32

Nutrition

IAB7-33

Orthopedics

IAB7-34

Panic/Anxiety Disorders

IAB7-35

Pediatrics

IAB7-36

Physical Therapy

IAB7-37

Psychology/Psychiatry

IAB7-38

Senior Health

IAB7-39

Sexuality

IAB7-40

Sleep Disorders

IAB7-41

Smoking Cessation

IAB7-42

Substance Abuse

IAB7-43

Thyroid Disease

IAB7-44

Weight Loss

IAB7-45

Women’s Health

IAB8

Food & Drink

IAB8-1

American Cuisine

IAB8-2

Barbecues & Grilling

IAB8-3

Cajun/Creole

IAB8-4

Chinese Cuisine

IAB8-5

Cocktails/Beer

IAB8-6

Coffee/Tea

IAB8-7

Cuisine-Specific

IAB8-8

Desserts & Baking

IAB8-9

Dining Out

IAB8-10

Food Allergies

IAB8-11

French Cuisine

IAB8-12

Health/Lowfat Cooking

IAB8-13

Italian Cuisine

IAB8-14

Japanese Cuisine

IAB8-15

Mexican Cuisine

IAB8-16

Vegan

IAB8-17

Vegetarian

IAB8-18

Wine

IAB9

Hobbies & Interests

IAB9-1

Art/Technology

IAB9-2

Arts & Crafts

IAB9-3

Beadwork

IAB9-4

Birdwatching

IAB9-5

Board Games/Puzzles

IAB9-6

Candle & Soap Making

IAB9-7

Card Games

IAB9-8

Chess

IAB9-9

Cigars

IAB9-10

Collecting

IAB9-11

Comic Books

IAB9-12

Drawing/Sketching

IAB9-13

Freelance Writing

IAB9-14

Genealogy

IAB9-15

Getting Published

IAB9-16

Guitar

IAB9-17

Home Recording

IAB9-18

Investors & Patents

IAB9-19

Jewelry Making

IAB9-20

Magic & Illusion

IAB9-21

Needlework

IAB9-22

Painting

IAB9-23

Photography

IAB9-24

Radio

IAB9-25

Roleplaying Games

IAB9-26

Sci-Fi & Fantasy

IAB9-27

Scrapbooking

IAB9-28

Screenwriting

IAB9-29

Stamps & Coins

IAB9-30

Video & Computer Games

IAB9-31

Woodworking

IAB10

Home & Garden

IAB10-1

Appliances

IAB10-2

Entertaining

IAB10-3

Environmental Safety

IAB10-4

Gardening

IAB10-5

Home Repair

IAB10-6

Home Theater

IAB10-7

Interior Decorating

IAB10-8

Landscaping

IAB10-9

Remodeling & Construction

IAB11

Law, Gov’t & Politics

IAB11-1

Immigration

IAB11-2

Legal Issues

IAB11-3

U.S. Government Resources

IAB11-4

Politics

IAB11-5

Commentary

IAB12

News

IAB12-1

International News

IAB12-2

National News

IAB12-3

Local News

IAB13

Personal Finance

IAB13-1

Beginning Investing

IAB13-2

Credit/Debt & Loans

IAB13-3

Financial News

IAB13-4

Financial Planning

IAB13-5

Hedge Fund

IAB13-6

Insurance

IAB13-7

Investing

IAB13-8

Mutual Funds

IAB13-9

Options

IAB13-10

Retirement Planning

IAB13-11

Stocks

IAB13-12

Tax Planning

IAB14

Society

IAB14-1

Dating

IAB14-2

Divorce Support

IAB14-3

Gay Life

IAB14-4

Marriage

IAB14-5

Senior Living

IAB14-6

Teens

IAB14-7

Weddings

IAB14-8

Ethnic Specific

IAB15

Science

IAB15-1

Astrology

IAB15-2

Biology

IAB15-3

Chemistry

IAB15-4

Geology

IAB15-5

Paranormal Phenomena

IAB15-6

Physics

IAB15-7

Space/Astronomy

IAB15-8

Geography

IAB15-9

Botany

IAB15-10

Weather

IAB16

Pets

IAB16-1

Aquariums

IAB16-2

Birds

IAB16-3

Cats

IAB16-4

Dogs

IAB16-5

Large Animals

IAB16-6

Reptiles

IAB16-7

Veterinary Medicine

IAB17

Sports

IAB17-1

Auto Racing

IAB17-2

Baseball

IAB17-3

Bicycling

IAB17-4

Bodybuilding

IAB17-5

Boxing

IAB17-6

Canoeing/Kayaking

IAB17-7

Cheerleading

IAB17-8

Climbing

IAB17-9

Cricket

IAB17-10

Figure Skating

IAB17-11

Fly Fishing

IAB17-12

Football

IAB17-13

Freshwater Fishing

IAB17-14

Game & Fish

IAB17-15

Golf

IAB17-16

Horse Racing

IAB17-17

Horses

IAB17-18

Hunting/Shooting

IAB17-19

Inline Skating

IAB17-20

Martial Arts

IAB17-21

Mountain Biking

IAB17-22

NASCAR Racing

IAB17-23

Olympics

IAB17-24

Paintball

IAB17-25

Power & Motorcycles

IAB17-26

Pro Basketball

IAB17-27

Pro Ice Hockey

IAB17-28

Rodeo

IAB17-29

Rugby

IAB17-30

Running/Jogging

IAB17-31

Sailing

IAB17-32

Saltwater Fishing

IAB17-33

Scuba Diving

IAB17-34

Skateboarding

IAB17-35

Skiing

IAB17-36

Snowboarding

IAB17-37

Surfing/Bodyboarding

IAB17-38

Swimming

IAB17-39

Table Tennis/Ping-Pong

IAB17-40

Tennis

IAB17-41

Volleyball

IAB17-42

Walking

IAB17-43

Waterski/Wakeboard

IAB17-44

World Soccer

IAB18

Style & Fashion

IAB18-1

Beauty

IAB18-2

Body Art

IAB18-3

Fashion

IAB18-4

Jewelry

IAB18-5

Clothing

IAB18-6

Accessories

IAB19

Technology & Computing

IAB19-1

3-D Graphics

IAB19-2

Animation

IAB19-3

Antivirus Software

IAB19-4

C/C++

IAB19-5

Cameras & Camcorders

IAB19-6

Cell Phones

IAB19-7

Computer Certification

IAB19-8

Computer Networking

IAB19-9

Computer Peripherals

IAB19-10

Computer Reviews

IAB19-11

Data Centers

IAB19-12

Databases

IAB19-13

Desktop Publishing

IAB19-14

Desktop Video

IAB19-15

Email

IAB19-16

Graphics Software

IAB19-17

Home Video/DVD

IAB19-18

Internet Technology

IAB19-19

Java

IAB19-20

JavaScript

IAB19-21

Mac Support

IAB19-22

MP3/MIDI

IAB19-23

Net Conferencing

IAB19-24

Net for Beginners

IAB19-25

Network Security

IAB19-26

Palmtops/PDAs

IAB19-27

PC Support

IAB19-28

Portable

IAB19-29

Entertainment

IAB19-30

Shareware/Freeware

IAB19-31

Unix

IAB19-32

Visual Basic

IAB19-33

Web Clip Art

IAB19-34

Web Design/HTML

IAB19-35

Web Search

IAB19-36

Windows

IAB20

Travel

IAB20-1

Adventure Travel

IAB20-2

Africa

IAB20-3

Air Travel

IAB20-4

Australia & New Zealand

IAB20-5

Bed & Breakfasts

IAB20-6

Budget Travel

IAB20-7

Business Travel

IAB20-8

By US Locale

IAB20-9

Camping

IAB20-10

Canada

IAB20-11

Caribbean

IAB20-12

Cruises

IAB20-13

Eastern Europe

IAB20-14

Europe

IAB20-15

France

IAB20-16

Greece

IAB20-17

Honeymoons/Getaways

IAB20-18

Hotels

IAB20-19

Italy

IAB20-20

Japan

IAB20-21

Mexico & Central America

IAB20-22

National Parks

IAB20-23

South America

IAB20-24

Spas

IAB20-25

Theme Parks

IAB20-26

Traveling with Kids

IAB20-27

United Kingdom

IAB21

Real Estate

IAB21-1

Apartments

IAB21-2

Architects

IAB21-3

Buying/Selling Homes

IAB22

Shopping

IAB22-1

Contests & Freebies

IAB22-2

Couponing

IAB22-3

Comparison

IAB22-4

Engines

IAB23

Religion & Spirituality

IAB23-1

Alternative Religions

IAB23-2

Atheism/Agnosticism

IAB23-3

Buddhism

IAB23-4

Catholicism

IAB23-5

Christianity

IAB23-6

Hinduism

IAB23-7

Islam

IAB23-8

Judaism

IAB23-9

Latter-Day Saints

IAB23-10

Pagan/Wiccan

IAB24

Uncategorized

IAB25

Non-Standard Content

IAB25-1

Unmoderated UGC

IAB25-2

Extreme Graphic/Explicit Violence

IAB25-3

Pornography

IAB25-4

Profane Content

IAB25-5

Hate Content

IAB25-6

Under Construction

IAB25-7

Incentivized

IAB26

Illegal Content

IAB26-1

Illegal Content

IAB26-2

Warez

IAB26-3

Spyware/Malware

IAB26-4

Copyright Infringement

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