Kayzen is integrated with multiple Ad Exchanges, each of them adding value to our overall supply offering. Some of these ad exchange may be more known to you than other, so in order to ensure you don't miss on any opportunities, the following article will provide a brief introduction to each ad exchange currently integrated with Kayzen.

Website - Company's Website

In-App Inventory - Does the ad exchange provide access to in-app inventory?

MWeb Inventory - Does the ad exchange provide access to mobile web inventory

Ad formats - Which ad formats are accessible through the ad exchange?

Mediation Platform - Does the ad exchange have an associated Ad Mediation platform?

Ad Network - Does the ad exchange have an associated Ad Network?

Publisher Connection Type - How is the ad exchange connected to its publishers?

If you want to dig deeper into more advanced differences between these ad exchanges, we recommend you to explore the following articles:

As part of the Applike Group, Adjoe Exchange provides direct, fee-free access to games from their publishers Sunday Games and JustDice, such as Cat Escape or Cash Empire.

An Indian based supply side platform, AdSolut Exchange provides direct, efficient access to top mobile OTT apps in the APAC market.

Amazon Publisher Services provides direct access to top app publishers, with a 10% supply side fee (industry average estimated at 20%), providing a very efficient supply path to many publishers.

With AppLovin MAX being the largest adopted mediation platform in the market today, AppLovin Exchange guarantees direct, SDK based access to all impression opportunities on most app publishers.

BidMachine, the programmatic ad exchange of Stack Appodeal, provides an in-app bidding solution for publishers, reflecting as direct SDK-based supply for advertisers.

BidSwitch is not an ad exchange per se, but rather acts as an aggregator of ad exchanges. A platform designed to facilitate tapping into multiple ad exchanges without necessarily integrating directly with each of them, in exchange for an 8% supply side fee.

Kayzen leverages BidSwitch to integrate with multiple ad exchanges without needing to go through a direct integration, such as PubMatic, The Media Grid, Outbrain, Taboola or Triplelift. To learn more about the Ad Exchanges integrated through BidSwitch, check out the BidSwitch Exchanges section at the bottom of the articles.

Acquired by Zynga, Chartboost exchange is gradually becoming the premium way to access Zynga's and eventually all of Take Two's supply, while als3o providing direct SDK access to premium gaming publishers.

Digital Turbine Exchange remains as one of the few SDK-based mobile platforms that is exclusively an Ad Exchange, i.e. not having an associated Ad Network, providing a higher level of neutrality than other players in the industry. Provides direct-SDK access to top multiple app publishers.

The largest ad exchange in the programmatic space, Google Ad Exchange provides direct SDK access to inventory across multiple countries, formats and platforms. 

Indian based InMobi Exchange provides direct-SDK access to top publishers across the globe, with a particular strong footprint in the APAC region.

In a similar manner to AppLovin, IronSource exchange guarantees full direct-SDK access to all impression opportunities for publishers leveraging Unity LevelPlay as their mediation platform.

Previously known as Rubicon, Magnite DV+ is Magnite's programmatic exchange. Magnite provides ease of access to multiple ad exchanges and publishers, with a robust deal setup functionality.

MobilityWare is one of the top Core and Casual Games app publishers. Their propietary ad exchange provides full direct-SDK, fee-free access to all their games, such as Solitaire, Spider Solitaire and Freecel Solitaire.

Nimbus exchange is a unique exchange which sits outside of traditional mediation platforms, providing full SDK-based access to all impression opportunities on top publishers such as Rovio, Scopely and Big Fish Games, with supply side fees between 2%-5%, the most competitive in the market.

Combining both SDK-based and S2S-based connections to publishers, Smaato provides access to multiple app publishers, specially on formats such as Banner and Native.

After Unity's acquisition of IronSource, Unity exchange also guarantees full direct-SDK access to all impression opportunities for publishers leveraging Unity LevelPlay as their mediation platform.

Also, as one of the top game development engines, Unity Exchange provides access to a long tail of games developed with the Unity Engine.

Combining SDK-based and S2S-based direct connections to publishers, as well as resold inventory, Verve Group provides access to multiple app publishers.

Vungle is Liftoff's programmatic exchange, providing direct-SDK access to multiple apps globally.

The following are some of the ad exchanges available by targeting BidSwitch as an ad exchange in the Kayzen platform:

While there are multiple Ad Exchanges integrated through BidSwitch, some of these have been split into separate exchanges within the Kayzen platform for more specific targeting: