# Help Centre – Kayzen

> Hi, How can we help?

## First Steps with Kayzen

- [Platform Overview](http://help.kayzen.io/en/articles/3966585-platform-overview.md): Platform structure and flow
- [Your perfect onboarding flow](http://help.kayzen.io/en/articles/5204108-your-perfect-onboarding-flow.md): Get on overview of an optimal onboarding flow before creating your first campaign
- [Billing at Kayzen: Balance, Credit Line, Credit Multiplier and Payments](http://help.kayzen.io/en/articles/9496979-billing-at-kayzen-balance-credit-line-credit-multiplier-and-payments.md)
- [API Documentation](http://help.kayzen.io/en/articles/3247742-api-documentation.md): API integration and documentation
- [Campaign Creation](http://help.kayzen.io/en/articles/2750362-campaign-creation.md): Guide to create campaigns
- [Orders](http://help.kayzen.io/en/articles/2747367-orders.md): Guide to create an Order
- [Audience Creation](http://help.kayzen.io/en/articles/2751037-audience-creation.md): Create your 1st party or custom audience
- [Dashboard](http://help.kayzen.io/en/articles/2747255-dashboard.md): Kayzen Dashboard
- [Reports](http://help.kayzen.io/en/articles/2747409-reports.md): Creating reports in Kayzen
- [Macro Tracking](http://help.kayzen.io/en/articles/3808313-macro-tracking.md): The description of different types of Macros
- [White-labeling Solutions by Kayzen](http://help.kayzen.io/en/articles/4900495-white-labeling-solutions-by-kayzen.md): A brief overview on white-labeling solutions required by enterprises.

## Plan, launch and Optimize

- [Setting Up for Success](http://help.kayzen.io/en/articles/9145587-setting-up-for-success.md): Understand the essentials before launching a campaign
- [CPM Algorithm Documentation](http://help.kayzen.io/en/articles/2784839-cpm-algorithm-documentation.md): Get familiar with Kayzen CPM algorithm.
- [CPC Algorithm Documentation](http://help.kayzen.io/en/articles/2747191-cpc-algorithm-documentation.md): Get familiar with Kayzen CPC algorithm.
- [Creative Optimization](http://help.kayzen.io/en/articles/2804433-creative-optimization.md): This article will help you create ad creatives specifically for programmatic, test, optimise, and get the best ROI out of them.
- [Creative A/B Testing](http://help.kayzen.io/en/articles/2747221-creative-a-b-testing.md): This document will guide you on how to select the best performing creative for your campaign based on A/B testing.
- [Creative and conversion testing](http://help.kayzen.io/en/articles/3440152-creative-and-conversion-testing.md): This article shows how to set up an e2e test of your ads to make sure they render correctly, to complete test install and conversion.
- [User Acquisition Guide](http://help.kayzen.io/en/articles/2764340-user-acquisition-guide.md): Instructions on how to optimize campaigns on Kayzen
- [Retargeting Guide](http://help.kayzen.io/en/articles/2753891-retargeting-guide.md)

## Partner Integration Guidelines

- [Integration Guide for AppsFlyer](http://help.kayzen.io/en/articles/2747545-integration-guide-for-appsflyer.md): If you're looking to send in-app events into Kayzen UI, here's a guide to help you get started.
- [AppsFlyer Setup for Kayzen CTV Attribution](http://help.kayzen.io/en/articles/16406303-appsflyer-setup-for-kayzen-ctv-attribution.md): A step-by-step guide to configuring AppsFlyer attribution settings for measuring CTV campaign performance and cross-device conversions with Kayzen.
- [Generate Appsflyer tracking Links for your campaign](http://help.kayzen.io/en/articles/7974536-generate-appsflyer-tracking-links-for-your-campaign.md): This guide provides a walkthrough of the process involved in generating tracking links for your app install and retargeting campaign.
- [Cost Integration with Appsflyer](http://help.kayzen.io/en/articles/5771576-cost-integration-with-appsflyer.md): A guide to enable Appsflyer inCost API
- [Sharing AppsFlyer's Predefined Audience Segments with Kayzen](http://help.kayzen.io/en/articles/3540188-sharing-appsflyer-s-predefined-audience-segments-with-kayzen.md): AppsFlyer's Audiences tool enables advertisers to segment their users directly from the AppsFlyer platform to run retargeting campaigns.
- [Integration Guide for Adjust](http://help.kayzen.io/en/articles/2747481-integration-guide-for-adjust.md): A guide for postback set up
- [Adjust Setup for Kayzen CTV Attribution](http://help.kayzen.io/en/articles/16643545-adjust-setup-for-kayzen-ctv-attribution.md): A step-by-step guide to configuring Adjust Suite attribution settings for measuring CTV campaign performance and cross-device conversions with Kayzen.
- [Cost Integration with Adjust](http://help.kayzen.io/en/articles/4558129-cost-integration-with-adjust.md)
- [Integration Guide for Branch](http://help.kayzen.io/en/articles/3226650-integration-guide-for-branch.md): Instructions on how to create Tracker URLs and activate Event Postbacks
- [Integration Guide for Kochava](http://help.kayzen.io/en/articles/2747830-integration-guide-for-kochava.md): How to create Kochava Tracker URLs and activate Event Postbacks
- [Integration Guide for Singular](http://help.kayzen.io/en/articles/2996532-integration-guide-for-singular.md): Instructions on how to create Tracker URLs and activate Event Postbacks
- [Integrating Singular Cost Aggregation with Kayzen](http://help.kayzen.io/en/articles/3725516-integrating-singular-cost-aggregation-with-kayzen.md): This article describes how to send cost reports of your Kayzen campaigns to Singular Cost Aggregation
- [Integration guide for Singular Audience](http://help.kayzen.io/en/articles/5778869-integration-guide-for-singular-audience.md): This document will briefly cover the audience setup between Singular and Kayzen.
- [Integration Guide for Tenjin](http://help.kayzen.io/en/articles/5336302-integration-guide-for-tenjin.md): This article will guide you through steps to integrate Kayzen with Tenjin for event tracking and reporting data.
- [JustTrack MMP Integration](http://help.kayzen.io/en/articles/5248648-justtrack-mmp-integration.md): This article will briefly cover the integrations and FAQs around the MMP
- [RedTrack](http://help.kayzen.io/en/articles/13481022-redtrack.md): How to create Redtrack tracker URLs & Postbacks
- [Voluum](http://help.kayzen.io/en/articles/3781009-voluum.md): How to create Voluum tracker URLs & Postbacks
- [Everflow](http://help.kayzen.io/en/articles/4430903-everflow.md): How to create Everflow tracker and activate Kayzen event postback
- [Ringba](http://help.kayzen.io/en/articles/15944877-ringba.md): S2S Postback Integration Guide
- [Integration Guide for Shopify](http://help.kayzen.io/en/articles/12899826-integration-guide-for-shopify.md): Step by Step guide to facilitate tracking events in Kayzen from a website using Shopify
- [Integration Guide for Google Tag Manager](http://help.kayzen.io/en/articles/4171614-integration-guide-for-google-tag-manager.md): To facilitate tracking events in Kayzen from a website using Google Tag Manager
- [mParticle](http://help.kayzen.io/en/articles/3132451-mparticle.md): This will guide you to create Audience on mParticle

## Troubleshooting & FAQs

- [Glossary](http://help.kayzen.io/en/articles/3365299-glossary.md)
- [Glossary - Inventory Discovery](http://help.kayzen.io/en/articles/3815853-glossary-inventory-discovery.md)
- [Account, Billing, and Pricing FAQs: Everything You Need to Know](http://help.kayzen.io/en/articles/5150156-account-billing-and-pricing-faqs-everything-you-need-to-know.md): Frequently asked questions about Kayzen's business
- [Campaign Managment](http://help.kayzen.io/en/articles/5150180-campaign-managment.md): Frequently asked questions on campaign managment. Around topics like campaign setup, use cases \(UA and RT\), troubleshooting, attribution...
- [Verticals Assignment to Websites🔓](http://help.kayzen.io/en/articles/9993147-verticals-assignment-to-websites.md): Describes the need for vertical assignment. List of the available verticals and sub verticals \(Oct, 2024\)
- [Audience FAQ](http://help.kayzen.io/en/articles/8885067-audience-faq.md)
- [Discrepancy Troubleshooting With Third Party Tracker](http://help.kayzen.io/en/articles/5310950-discrepancy-troubleshooting-with-third-party-tracker.md): This will guide to troubleshoot discrepancies with any third party tracking platform
- [Battling Invalid Traffic \(IVT\): Kayzen’s Proactive Approach](http://help.kayzen.io/en/articles/9799425-battling-invalid-traffic-ivt-kayzen-s-proactive-approach.md): Overview of Kayzen's proactive approach to detecting and preventing Invalid Traffic \(IVT\) through advanced pre-bid and post-bid solutions

## Creatives at Kayzen

- [Creative Types and ad formats](http://help.kayzen.io/en/articles/2779855-creative-types-and-ad-formats.md): Guide to serving the right creative type in the right ad format.
- [Native Creative Guidelines](http://help.kayzen.io/en/articles/8789995-native-creative-guidelines.md): Your guide to a Native campaign experience as seamless as the ads themselves
- [Video Creative Guidelines](http://help.kayzen.io/en/articles/8790376-video-creative-guidelines.md): Your guide to delivering Oscar winning Video campaigns
- [Image Creative Guidelines](http://help.kayzen.io/en/articles/8791975-image-creative-guidelines.md): Your guide to a picture perfect Image campaign
- [HTML Creative Guidelines](http://help.kayzen.io/en/articles/8795780-html-creative-guidelines.md): Interact with this guide to interactive ads!
- [HTML and Playable Technical Specifications](http://help.kayzen.io/en/articles/5718423-html-and-playable-technical-specifications.md): A guideline for HTML, MRAID, Playable creatives as standalone or video end cards.
- [In-playable events’ collection](http://help.kayzen.io/en/articles/2767903-in-playable-events-collection.md)
- [Creative Attributes \(HTML\)](http://help.kayzen.io/en/articles/4725027-creative-attributes-html.md): A guide to creative attributes while adding HTML creatives to campaigns.
- [Understanding Full-Screen Creative Experiences](http://help.kayzen.io/en/articles/8460091-understanding-full-screen-creative-experiences.md): What does the creative experience for Interstitial and Rewarded ad placements look like?
- [Integration guide for Playable Factory](http://help.kayzen.io/en/articles/5809582-integration-guide-for-playable-factory.md): A quick guide to create and run Kayzen certified playable creatives from Playable Factory
- [List Of IAB Categories](http://help.kayzen.io/en/articles/9104800-list-of-iab-categories.md): Discover the various IAB categories used in digital advertising campaigns through this article.
- [Ad Moderation Guidelines Centre](http://help.kayzen.io/en/articles/6376924-ad-moderation-guidelines-centre.md): Your one-stop destination for Ad Quality guidelines

## Inventory Management

- [Introduction to Programmatic Mobile Supply](http://help.kayzen.io/en/articles/8785227-introduction-to-programmatic-mobile-supply.md): Learn the essentials on programmatic mobile supply
- [Ad Exchange Dossier](http://help.kayzen.io/en/articles/8645855-ad-exchange-dossier.md): An introduction to all Ad Exchanges accessible through Kayzen.
- [An Introduction to Supply Path Optimization](http://help.kayzen.io/en/articles/6860272-an-introduction-to-supply-path-optimization.md): Get started with some SPO essentials
- [Waterfall vs In-App Bidding](http://help.kayzen.io/en/articles/6886186-waterfall-vs-in-app-bidding.md): Am I getting access to all impression opportunities?
- [Supply Side Fee Structures](http://help.kayzen.io/en/articles/6886265-supply-side-fee-structures.md): How are fees impacting your purchasing power?

## Release Notes 🔓

- [Campaign Setup Helper](http://help.kayzen.io/en/articles/16231597-campaign-setup-helper.md): Best-practice recommendations at campaign setup, surfaced right where you work.
- [AI Agent- Changelogs Insights](http://help.kayzen.io/en/articles/15531215-ai-agent-changelogs-insights.md): Introducing the new AI-powered agent that summarizes changes across your campaigns, orders, and apps.
- [Release Note: Easy Event Enablement in Dashboards](http://help.kayzen.io/en/articles/11129693-release-note-easy-event-enablement-in-dashboards.md)
- [Release Note: Automatic S2S Tracker Conversion](http://help.kayzen.io/en/articles/11403816-release-note-automatic-s2s-tracker-conversion.md)
- [Release Note - Websites Categorization](http://help.kayzen.io/en/articles/10032826-release-note-websites-categorization.md): Describes the importance for Vertical and Sub-Vertical assignment of Websites \(Oct, 2024\)
- [Kayzen integrates with Amazon](http://help.kayzen.io/en/articles/5342279-kayzen-integrates-with-amazon.md): An overview of our integration with Amazon Publisher Services
- [Kayzen integrates with Chartboost](http://help.kayzen.io/en/articles/4746689-kayzen-integrates-with-chartboost.md): An overview of our integration with Chartboost exchange

## kAI 🔒

- [kAI Support: Your Always-On Guide Inside Kayzen](http://help.kayzen.io/en/articles/13046263-kai-support-your-always-on-guide-inside-kayzen.md): Learn with kAI Support
- [kAI Suite: Intelligence That Supports Programmatic Decisions](http://help.kayzen.io/en/articles/13715392-kai-suite-intelligence-that-supports-programmatic-decisions.md): Kayzen’s AI-driven intelligence layer